Varolii Predictive Analytics™
The best way to capture your customers’ attention...is to determine the best communications strategy.
Varolii Predictive Analytics™ let’s you apply the most effective method for getting the desired action from your customers.
Achieving the best response from your customers comes from understanding and predicting their behavior. That’s why Varolii offers Predictive Analytics, an on-demand service that analyzes billions of Varolii-led customer interactions. Led by a dedicated analytics team, Varolii identifies and recommends such things as:
- Who to contact
- When to contact them
- Which contact device to use, and
- How frequently you reach out
In-Depth Results Analysis
Combining this data provides more than a simple success or failure measurement; it offers in-depth visibility into how each of your customers interact with the messages you send them. Varolii gathers and analyzes every detail—from right party contact rate and agent transfer rate to a deeper level analysis of customers’ payment history and their probability to take action.
The Right Contact Strategy
Based on the intelligence gleaned from these conversations, Varolii provides a strategy unique to your customer base. Whether you’re collecting on a bill, conducting a customer survey, or enrolling patients in a health program, Predictive Analytics helps you determine the optimum message to each customer and the most effective way to deliver it.
Fully Integrated, In-house Solution
Best of all, Varolii analyzes data found nowhere else. Unlike third-party analytics services, Predictive Analytics is integrated with Varolii’s platform technology and best practices—including message mastering and application tuning—to deliver higher response rates than typical automated notification providers.
"The power of the Varolii solution lies in the ability to customize messages that align with internal customer profiles, creating a personalized conversation appropriate to each individual."
Donna Allen
General Manager, Customer & Marketing Services
ComEd/Exelon