Varolii Application Tuning
Consistent Improvement for Better ROI
As your business grows and changes, your customer and employee communications must change. You need to continue to improve, evolve and test to see what messages work and what messages don't.
That's why Varolii doesn't just turn on our technology and leave. We have teams that are dedicated to continually improve your response rates, live answer rates, and reach rates (among others) so that you're getting the best Return on Interactions (ROI).
We Tune Because We Care
Varolii's Application Tuning process involves analyzing such application variables as overall content, grammar, tone, and call-to-action, and conducting A/B tests to fine-tune for the best results. Your results.
Application Tuning in Action
To help you better understand how Application Tuning can improve your results, consider this case study with a Varolii client:
Tuning for Dollars
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Situation: A financial services client was using agents for outbound credit card collection calling. This method was extremely expensive and did not scale as outbound volumes ramped up.
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Goal: Increase collections effectiveness and reduce the cost of collections.
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Solution: Varolii's Collection Application delivered great results, but the client’s criteria mandated improvements.
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Tuning Improvement: Varolii initiated an A/B test to compare multiple versions of the same message. Through careful tuning and results analysis, we delivered a message that made 40% more customers take action and pay their late bills.
Next Steps:
- For more information, give us a call at 800.206.2979 or drop us an email
- Learn how our flexible integration results in more savings for you
You couldn't ask for a better strategic partner... I say this because not only does Varolii offer an extremely efficient value add, they also offer a huge amount of intelligence and knowledge in the area of credit collections.
Mike BurnorSupervisor, Credit and RiskVectren