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Rob Shapard - Unitrin Direct

Keep Your Customers Informed and They Stick Around

TEST

Challenge:

To prevent policy cancellations, Unitrin Direct needed to quickly reach a far higher number of customers than its call centers could handle.

Solution:

Implemented Varolii Payment Reminder to retain customers who were at risk of incurring fees or cancelling.

The Result:

  • Reduced policy cancellations by 50% when a call was made
  • Improved call center metrics with automated "self-cures"

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