Rob Shapard - Unitrin Direct
Keep Your Customers Informed and They Stick Around
Challenge:
To prevent policy cancellations, Unitrin Direct needed to quickly reach a far higher number of customers than its call centers could handle.
Solution:
Implemented Varolii Payment Reminder to retain customers who were at risk of incurring fees or cancelling.
The Result:
- Reduced policy cancellations by 50% when a call was made
- Improved call center metrics with automated “self-cures”
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