Pharmacy Benefit Managers

Member Engagement that’s Anything but Generic

Pharmacy benefit managers are facing significant challenges. Prescription fill volume and costs are on the rise and pharmacies are losing revenue due to competition and medication non-adherence, costing the healthcare system an estimated $290 billion annually. Furthermore, with more than 50 percent of the U.S. population taking at least one prescribed medication and 3.5 billion prescriptions written each year, the volume of outreach needed is too costly to manage using call center representatives.

Varolii’s Member Care Solution provides pharmacy benefit managers with the ability to proactively reach members with highly-personalized voice, text, email and smartphone interactions, keeping them better informed about their medications and freeing up agents to handle more urgent needs.

Two of the four largest PBMs use Varolii’s Member Care Solution to:

• Reduce incoming calls by heavy callers up to 40% with proactive order status and delivery time confirmation.
• Lift prescription revenue through refill, auto fill and last fill reminders and ready for pickup notification.
• Decrease hold and queue time through clear, timely information about prescriptions.
• Lower operating costs by offering generic switch, retail-to-mail conversion and physician authorization
• Drive member self-service through websites and mobile applications
• Meet government regulatory requirements and surpass client service level agreements.

The impact that the Member Care Solution's clear and timely interaction has on the overall member experience is significant including reduced costs, improved reach and engagement, more self-service, and better health outcomes. In fact, a Center for Connected Health study in 2010 found a 38% higher medication adherence rate when employing a cross-channel voice and text treatment.

I wouldn't hesitate to recommend Varolii to a prospective customer in the [Healthcare] communications and personalization world.

Dr. Michael MontijoSenior Vice PresidentHealthways

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