Mass Personalization
Varolii makes “mass personalization” possible with Varolii ID™, a rules-based Individual Decisioning (ID) engine that blends the scalability and cost efficiency of automation with the type of personalization gained from one-to-one live interaction.
The Varolii ID Advantage
Varolii ID tracks interaction results and behaviors to create a segmentation strategy of one: targeted personalized communications that generates the best outcome with every interaction. It complements your own analytics, but adds a critical layer: how individual customers respond to different strategies and channels, and how they actually behave during the interaction.
Feature |
|
Benefit |
Improves interaction rates. Automatically tracks and captures customer behavior around interactions, and applies these learnings to the next interaction. |
|
Incorporate your customers’ preferences and increase the likelihood they’ll engage. |
Reduces contact center costs and improves agent efficiency. Based on interaction data history, you can incorporate less expensive and more effective strategies to specific individuals to get better results.
| |
Fewer attempts mean you spend less and get better results. |
Leads to an optimal experience and higher customer satisfaction. Automatically adapt to customer preferences and adjust contact strategies based on prior communications activity and response patterns. | |
Customers value your messages and will be more receptive to future communications. |
Eliminates overlap and siloed communications. Capture data at an individual level across multiple interactions and lines of business.
| |
Avoid multiple and unnecessary interactions with customers, eliminating “communication fatigue” and reducing costs. |