INTERACTIVE CUSTOMER COMMUNICATION

TECHNOLOGY

A BUILD VERSUS BUY ANALYSIS

Interactive customer communications technology, sometimes referred to as "Automated Notifications" or "Alerts", is an effective tool used by many of the nation's top companies. It's proactive, outbound application to the customer lifecycle helps reduce operations costs and increase business results. Many organizations struggle with the decision to either build a solution in-house, or buy from a hosted service provider. This white paper takes an in-depth look at the elements required when considering implementation of an interactive customer communication solution.

COMMUNICATION TECHNOLOGY AS AN EFFECTIVE COMPLEMENT

Proactive customer communications software is a highly effective complement to contact center initiatives and can post a strong track record in reducing inbound calls, enabling customers to self-serve, collecting past due payments, and employing better use of agent resources.