Top Five Financial Services Firm Improves ROI by Increasing Customer Satisfaction

The fraud early warning group of a large credit card issuer collaborated with Varolii to analyze and improve results from their existing, well performing, application. Continuously seeking opportunities for improvement, this issuer found that by collaborating with Varolii to systematically analyze and tune their existing solutions, they could generate significant cost benefits and further decrease their average period of fraud exposure (fraud run) – a major expense in this area.

Initially, looking for a method that would reduce fraud run and lower agent costs, this issuer switched from broadcast messaging to fully automated and interactive communications that contacted tens of thousands of customers every day.